Transform Your Mindset.

Build Your Stage. Lead Your Life.

High-performance coaching for people ready to take control of their Attitude, their Actions, and the Impact they create.

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A Coach Who’s Lived It.

A System Proven to Work.

Nicholas Strand spent 20 years building stages for the biggest artists in the world — but the hardest stage he ever built was the one inside himself.

After losing his wife to cystic fibrosis, his mother to cancer, and facing sudden Bell’s palsy, Nick rebuilt his life through mindset, discipline, and relentless action.

Today, he helps leaders, creators, and everyday individuals do the same — using his performance-mindset framework Attitude + Action = Impact™.

✓ 20+ years of world-tour production leadership

✓ Keynote speaker & founder of Choose Your Attitude®

✓ Creator of Build Your Stage™ transformation system

✓ Real-world resilience experience — not textbook theory

✓ Coaching for clarity, discipline, identity, and consistent action

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1:1 COACHING

Take Action Today.Transform Your Tomorrow.

Nicholas’s private coaching experience is designed to help you Build Your Stage from the inside out. Together, you’ll sharpen your focus, strengthen your discipline, and align your actions with the results you actually want.

This isn’t theory — it’s hands-on performance coaching built for real life.

Whether you’re navigating change, chasing growth, or craving clarity, 1:1 coaching gives you the tools, accountability, and mindset to upgrade your life and create measurable impact personally and professionally.

INCLUDES:

• Weekly or bi-weekly coaching sessions

• Personalized Attitude Reset plan

• Identity-based habit design

• Accountability and progress tracking

• Priority messaging access

• Access to exclusive coaching materials

Apply for 1:1 Coaching →

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GROUP COACHING

Grow With People Who Move Like You.

Group coaching gives you support, accountability, and structured growth alongside others who are on the same mission.

You’ll join a private coaching circle focused on clarity, discipline, and identity — all built on the Attitude + Action = Impact™ system.

WHAT GROUP COACHING INCLUDES:

• Weekly live coaching calls

• Breakout discussions & accountability partners

• Guided challenges + habit-building cycles

• Vision board room

• Access to Nick for Q&A

• Community support between sessions

Join the Coaching Circle →

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ELITE COACHING

High-Performance Leadership Starts From Within.

Elite coaching is for founders, executives, performers, and high-achievers who need clarity, structure, and high-level accountability to operate at their peak.

This is high-touch, high-performance work designed to optimize mindset, habits, leadership, identity, and personal systems.

INCLUDES:

• Weekly private calls

• Personalized performance plan

• Deep mental rewiring (Attitude Reset Framework™)

• Identity & behavior alignment

• Custom habit + system design

• Voxer/text access

• Full access to all courses

• VIP support + private workshops

Apply for Elite Coaching →

This Coaching Helps You

BUILD DISCIPLINE

Create identity-based habits that stick.

GAIN CLARITY

Cut through noise and focus on what matters.

BREAK PATTERNS

Remove mental blocks and old stories

STRENGTHEN YOUR MINDSET

Develop resilience, confidence, and control.

TAKE POWERFUL ACTION

Move from intention → execution → results.

CREATE LASTING IMPACT

Design a life you’re proud to stand on.

Quote in bold, white and blue text on a black background. White text says, "HE IS NOT JUST A SPEAKER HES A CATALYST" and blue text says, "FOR POSITIVE CHANGE."

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"Nick's dynamic approach has the remarkable ability to ignite passion and purpose in every audience. His unique blend of charisma, authenticity, and motivational expertise ensures that any event he graces becomes an unforgettable experience. Nick Strand is not just a speaker–he's a catalyst for positive change. I am confident that his message will resonate powerfully with your audience–fostering growth, resilience, and a renewed sense of purpose!"

Rachel Kjack

CEO | Unincarcerated Productions