BUILD YOUR STAGE™
“FOSTERING GROWTH, RESILIENCE,AND A RENEWED SENSE OF PURPOSE"
The RESILIENCE Roadmap
Through a clear roadmap, Nicholas Strand helps leaders elevate their potential, unify teams, and cultivate resilience—driving productivity, clarity, and confidence in times of change.
When change hits, most freeze. The best perform.
⦁ I constantly meet leaders, teams, and entrepreneurs pushed to their limits—managing chaos, chasing results, and trying to stay composed under pressure.
⦁ Like you, they’re ready to stop reacting and start performing with purpose.
⦁ That’s where I come in. I help them build a resilient foundation—a stage strong enough to find direction, stability, and impact even when everything around them changes.
THIS IS
HUGE 
From Roadie to
Resilience
A story of loss, purpose, and the power to perform again!
For 20 years, I built stages for the world’s biggest artists—leading massive crews under impossible deadlines, relentless pressure, and nonstop travel. But while I was building shows around the world, life was quietly tearing mine apart. I lost my mom to cancer, my wife Brianna to cystic fibrosis, and later faced Bell’s palsy myself.
Her words—“Choose Your Attitude, Create Your Life”—became my anchor and the foundation of a framework that helped me rebuild through resilience, discipline, and consistency.
In that process, I discovered something powerful: the same principles that create unforgettable performances on stage, are the ones that help us perform in life.
Every great show begins with a strong foundation. The lights, sound, and energy only work when the stage beneath holds steady. Life, I realized, is no different.
Production Credits & Touring History
"Nick's dynamic approach has the remarkable ability to ignite passion and purpose in every audience. His unique blend of charisma, authenticity, and motivational expertise ensures that any event he graces becomes an unforgettable experience. Nick Strand is not just a speaker–he's a catalyst for positive change. I am confident that his message will resonate powerfully with your audience–fostering growth, resilience, and a renewed sense of purpose!"
Rachel Kjack
CEO | Unincarcerated Productions
The BUILD YOUR
Approach
is powered by one simple framework:
More than a mindset—it’s a battle plan for life and leadership. Structured, unbreakable, and built to withstand the chaos of change.
Why This Framework Works
Through this framework and unique approach, I help individuals and teams perform like the main act—building their stage: a foundation of innovation and resilience that turns pressure into consistent performance and uncertainty into stability.
My mission is simple: to help leaders Build Your Stage—to own the moment, lead with clarity, and deliver what matters most: growth, engagement, and lasting impact.
And the best part? It sparks a shared fire—a culture where confidence spreads, collaboration thrives, and collective momentum takes the stage.
Your attitude is the foundation you stand on.
It’s the lens you see the world through, the energy you bring into every moment, and the anchor you return to when life shakes you.
When your attitude is grounded, intentional, and aligned — you create the stage you need to show up fully.
Impact is the ripple you leave behind — on people, on moments, on the world around you.
It’s not theory. It’s not inspiration alone.
It’s the real, tangible result of aligning attitude and action in the moments that matter.
Impact is where your purpose becomes something others can feel.
Your story isn’t written by ideas, plans, or “somedays.”
It’s written by the steps you take — the consistent, courageous, imperfect actions that turn direction into progress.
Every choice, every move, every decision becomes a line in the story you’re creating.
Action is where your transformation takes shape.
Attitude + Action = Impact™
Individuals
When individuals step onto their stage, they show up as empowered self-leaders resilient, innovative, and consistently performing at their peak.
Leaders & Teams
When teams align on purpose, performance becomes effortless. Teams spark unity and momentum turning collaboration into a rhythm where trust, communication, and accountability perform in energized alignment.
Organizations
When organizations empower every voice to take the stage, culture thrives, innovation flows, and performance accelerates with efficiency.
- IN PERSON
KEYNOTE
In person or virtual, every keynote is designed to help your audience Build Their Stage—transforming how they show up under pressure, connect with purpose, and perform when it matters most. Through powerful storytelling and real-world lessons from 20 years behind the world’s biggest stages, Nicholas brings stadium-level energy, practical tools, and breakthrough moments that last long after the spotlight fades. Because when we build stronger stages together, we perform better together.
Learn more
- GROUP EXCERCISESES
WORKSHOPS
Participants don’t just learn—they build. Through interactive exercises and practical tools, every workshop helps your people transform mindset into movement, connection into collaboration, and performance into measurable impact.
Learn more
- 1:1 COACHING
TAKE ACTION TODAY.
Nicholas’s 1:1 coaching experience designed to help you Build Your Stage from the inside out. Together, we’ll sharpen your focus, strengthen your discipline, and align your actions with the results you actually want. This isn’t theory it’s hands-on performance coaching built for real life. Whether you’re navigating change, chasing growth, or craving clarity, 1:1 coaching gives you the tools, accountability, and mindset to perform at your peak and create measurable impact personally and professionally.
Workbook
No one hands you a manual for life—but this self-guided, printable workbook helps you build your stage one choice, one action, one breakthrough at a time.
If life had a stage map, we’d all have it figured out—this self-guided workbook is the next best thing, ready to help you turn disruption into direction.
Choose Your Attitude® Apparel
What you wear fuels what you do.
Engineered for taking action, built for mindset, and worn to make an impact wherever you show up.
Amplify your event’s impact—add Choose Your Attitude® apparel to your experience. Contact us to learn more!
Loving Someone Who Is Dying
Brianna wasn’t dying—she was living
Told through Nick Strand’s eyes, Loving Someone Who Is Dying shares the raw, unfiltered journey of watching someone you love fight for every breath and realizing that life isn’t measured by how long we have, but by how deeply we live it.
What began as a story about loss became a lesson in living. When Nick started writing, it felt like Brianna was the one dying — but through her relentless spirit and unshakable attitude, he discovered that she was, in fact, teaching him how to live.
After Bell’s Palsy hit and forced him to slow down, Nick found himself confronting everything he had buried. From sunup to sundown, he poured his heart onto the page — turning pain into purpose, and healing into motion.
This memoir captures that transformation in real time — the pain, the purpose, and the awakening that would later become the foundation for Choose Your Attitude®. It’s a story of love, resilience, and rediscovering purpose when life breaks you open. Because sometimes the one facing the hardest battle is the one who teaches us how to truly live.
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